Beat the Microbead 3.2.0

Plastic Soup Foundation – Freeware – Android iOS
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The Beat the Microbead app offers a convenient solution to determine if your cosmetics and personal care items contain plastic ingredients. Leveraging cutting-edge text recognition technology, users can effortlessly scan product ingredients to identify microplastics. In addition to this feature, the app showcases certified microplastic-free brands.

The functionality of the app is user-friendly and straightforward, requiring only four simple steps to scan products:

<ul>
 <li>Find the ingredients list</li>
 <li>Position the list within the camera frame</li>
 <li>Ensure ingredient clarity</li>
 <li>Capture a picture for scanning</li>
</ul>

Utilizing a traffic light rating system, the app categorizes products as:

<ul>
 <li>RED: Containing microplastics</li>
 <li>ORANGE: Containing questionable microplastics with limited information</li>
 <li>GREEN: Free of microplastics</li>
</ul>

By contributing product information to the database, users aid in building evidence against microplastics, furthering the fight against their use in cosmetics. Furthermore, users can explore certified microplastic-free brands through the database.

The prevalence of microplastics in cosmetics presents a significant global challenge, with detrimental effects on the environment and potential health risks. Through its functionality, the app raises awareness of this issue and empowers users to make eco-conscious choices.

Behind the development of this app are key partners, including:

<ul>
 <li>Plastic Soup Foundation: An Amsterdam-based NGO spearheading the “Beat the Microbead” campaign with a mission to eliminate plastic from water sources and human bodies</li>
 <li>PINCH: A reputable mobile development agency in Amsterdam proud of its collaboration with the Plastic Soup Foundation</li>
</ul>

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