Beat the Microbead 3.2.0

The Beat the Microbead app offers a convenient solution to determine if your cosmetics and personal care items contain plastic ingredients. Leveraging cutting-edge text recognition technology, users can effortlessly scan product ingredients to identify microplastics. In addition to this feature, the app showcases certified microplastic-free brands.

The functionality of the app is user-friendly and straightforward, requiring only four simple steps to scan products:

• Find the ingredients list
• Position the list within the camera frame
• Ensure ingredient clarity
• Capture a picture for scanning

Utilizing a traffic light rating system, the app categorizes products as:

• RED: Containing microplastics
• ORANGE: Containing questionable microplastics with limited information
• GREEN: Free of microplastics

By contributing product information to the database, users aid in building evidence against microplastics, furthering the fight against their use in cosmetics. Furthermore, users can explore certified microplastic-free brands through the database.

The prevalence of microplastics in cosmetics presents a significant global challenge, with detrimental effects on the environment and potential health risks. Through its functionality, the app raises awareness of this issue and empowers users to make eco-conscious choices.

Behind the development of this app are key partners, including:

• Plastic Soup Foundation: An Amsterdam-based NGO spearheading the “Beat the Microbead” campaign with a mission to eliminate plastic from water sources and human bodies
• PINCH: A reputable mobile development agency in Amsterdam proud of its collaboration with the Plastic Soup Foundation